Our mission is to grow craft beer. Because it is better. And it is better fresh.

Our mission is to convert the 85% of non-craft drinkers to craft beer.  Most beer drinkers keep drinking what they know because they are too scared to try craft beer.  But now they can buy a  mixed-12 at a competitive price to try approachable craft beers in their own home.
Trial and repurchase is the worst-kept secret of the big FMCG companies – it is the fastest way to make small brands big.  Craft Box Direct is the most cost-effective sampling and marketing program available for independent NZ craft breweries.  Your selected beer sample will be tasted fresh by 500 – 1,000 craft beer drinkers in their homes each month.  It is accompanied by an A4 magazine featuring your brewery story, beer profile and tasting notes.  Customers will rate your beer through the website, and a customer survey will be completed on your beer and the results given to you each month.  Each monthly box is supported with a marketing campaign using email, Google adwords, Facebook and Instagram.

How it works

We invite select craft breweries to submit their beers for inclusion in our monthly box.  Beers are tasted and assessed for balance, flavour and drinkability by three BJCP qualified judges.   Using our Black Box experience as NZ’s largest FMCG in-home sampling provider we pre-sell the box for 4 weeks, then we order it from you for us to repack overnight and courier straight to craft beer drinkers nationwide.  We pay you for the beer within 7 days.   We do not charge for the sampling, marketing and distribution of your beers, nor do we require the samples for free.  You simply provide us with selected beers at the low sample-price, send us your marketing assets and we do the rest!
Once customers love your beer, they will want to repurchase 4 or 6-packs from their favourite retailer.  And soon we will resell them through our website as well.

If you have any questions, please email [email protected]

Please submit your beer range for selection in future monthly boxes below.

Please submit your beer range here

Please submit beers details here, and send 3 units of each beer for tasting and photography to:

Craft Box Direct, 86 Wheturangi Road, Greenlane, Auckland 1051.  Phone 0274 500 335.


© Craft Box Direct 2019

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